Giving Cookware a Colorful Flair.
For some, cookware is just cookware. A means to a (hopefully) delicious end. But for others, cookware tells a story. It’s the pot your grandma always used to make your favorite chicken and dumplings. The pot your best friend gave you on your wedding day. It’s the way you express yourself. Or soothe yourself. And I help people all over the world understand that through vibrant, evocative language.
The Do-Everything Sidekick.
Long and Short Positioning + Marketing Phrases
Cookware, Meet Color.
Long and Short Positioning + Marketing Phrases
Le Creuset is always cooking up a delicious new hue or two—and I’m always happy to help build anticipation for introductions by providing equally delicious positioning copy.
A Very Merry New York Times Moment.
Flex Frame Copy
Star Wars x Le Creuset
Long and Short Positioning + Product Descriptions + Marketing Phrases
Capturing the best-loved characters of the Star Wars galaxy, the Star Wars x Le Creuset Collection celebrates the epic stories adored by fans of all ages. And because the line offers something for everyone, the collection required a full suite of product descriptions and advertising phrases—copy I was thrilled to deliver.
Chew on This.
Native Article + Featured Ads
Designed to drive clicks to site, Le Creuset’s Thanksgiving native article focused on a compelling topic: how to grace somebody else’s turkey day table with, well, grace.
Feast Your Eyes.
Native Article + Featured Ads
For the foodies and the history buffs alike, Le Creuset’s holiday native ad drove clicks to site with an irresistible article about our tastiest holiday rituals.
Listen, Relax, Repeat.
Spotify Campaign
An inspired assortment of soft, soothing hues, Le Creuset’s palette—”The New Calm”—launched in Spring 2019 with a Spotify radio ad I had the pleasure of writing.
Experience a Different Kind of Zen.
Banner Ads
