Playing with Fire.
The world’s most trusted flame resistant fabric brand, Westex by Milliken serves a handful of complex industries. Industries that communicate in number-heavy codes and certifications. That is to say, this world is technical—and, let’s be honest, a little (okay, a lot) boring. But before you grab your blankie and settle in for a snooze fest, have a look below. Even mumbo jumbo like “PPE,” “NFPA” and “FR/AR” can be clarified, humanized and hey, maybe sometimes, even funified.
Bringing the Heat.
Print + Digital Ad Copy